Before COVID, you needed to get in front of clients to start a business relationship. Whether you sent out mailers, offered in-person seminars, or attended networking conferences, you could show your expertise and reinforce your relationships through presentations. We’re now seeing business trends shift as a result of the pandemic. Many brands are transitioning away from in-person seminars over to the online webinar format. Online presentations are a great way to reach leads. You can make these webinars even more efficient when you automate the presentation, reusing your long-form content to generate new leads without any additional effort.

Let’s explore how you can streamline your marketing through automated webinars using EasyWebinar. This platform allows you to automate your presentations, post them on your website, drive traffic to your webinars, and enroll your leads in long-lasting drip campaigns.

Automating Webinars With EasyWebinar

EasyWebinar is a software package that makes it easy to record, automate, and promote your webinars. At $129 a month, EasyWebinar isn’t the cheapest platform available, but you can easily see a return on your investment when you properly leverage this tool.

With EasyWebinar, you have the option to produce live webinars, automated webinars, and recordings. Live webinars are presented in real-time, similar to hopping on a video conference or going live through social media. An advantage to hosting your presentations through EasyWebinar is that you can easily record your webinar, capture audience participation and chats, and more. After recording a live webinar, it’s simple to reuse that content through automation. You can also repurpose prerecorded content, such as YouTube videos, through EasyWebinar.

Customizing Your Webinars

EasyWebinar gives you control over almost every aspect of the webinar experience. It’s important to maintain creative control over your content to speak with your brand’s authentic voice. Here are some essential elements you can customize on every webinar:

• Start date and time

• Recurring events that play multiple times

• End date

• Attendee registration fields

• Registration deadlines

Once you set these standard fields, you can give your webinars a more personal touch with further customization. Be sure to add presenter information, including your professional headshot, your company bio, and your available contact methods. You should also include descriptions of your videos and a headline.

Even beginners should be able to set up these customized fields. Once you’re more familiar with the platform, you can explore further options like adding additional headlines, images, testimonials, background colors, and more. These changes aren’t a necessary part of webinars, but they can offer your viewers a cohesive experience.

Managing Webinar Registrations

When you have a particular presentation you want to promote, EasyWebinar allows you to create registrations for your attendees. These registration links are valuable because they capture attendee information. You can also use the link to promote your webinars across the Internet.

Consider the following strategies to drive viewers to your webinars:

• Targeted social media ads

• Email campaigns

• Landing pages

• Display or banner ads

• Personal invitations

After a viewer registers for their first webinar, you can encourage them to sign up for your other content as well. EasyWebinar shows visitors the next available presentation to add to their schedule. However, you can also show three or four upcoming options to provide more opportunities. Users can explore presentations happening tomorrow, the next day, the next week, and further out.

Leverage Recurring Webinars

One powerful aspect of automated webinars is that you can run them continually. EasyWebinar allows you to set your presentations to keep recurring, so each video repeats according to a set schedule. Your content will be published for as long as you want it to run, and you don’t need to do any further work. 

Automated webinars are an efficient use of your time because you only need to upload the video once. After that, your leads and customers can benefit from your content again and again.

Take a look through your content to create a publishing schedule. Introductory presentations or webinars that cover basic information can run regularly. This way, brand new leads never need to wait long to learn about your brand. Consider offering your introductory content on a daily basis, or simply embed it on your webpage as a permanent part of your site. 

You can turn more complex topics into recurring webinar series. Offer tutorials, best practices, and in-depth industry dives on a weekly or monthly basis. When you create a series, you’re highlighting your expertise without needing to invest any further resources. You can also become part of your client’s routine through regular posts. They’ll look forward to learning with your new webinar each week.

Enroll Attendees In Drip Email Campaigns

Attendee registration links aren’t only important because they can drive ad traffic. You can also leverage your registrations to build a robust email list. Use EasyWebinar’s Active Campaign to set up an autoresponder that will automatically add registrants to a list in your email server. When someone signs up for a webinar, it’s the perfect time to add them to a drip campaign.

After people attend your webinar, you should send them a series of targeted emails relevant to their experience. Add value by expanding on the webinar’s topic, suggest your other similar resources, and add them to your newsletter list. 

You can easily create campaigns within the autoresponder to guide attendees through a journey with your brand. Once you set up this automated campaign, you’ll be conditioning people to want to work with you without expending any further resources. This is a powerful way to build relationships and increase your conversions.

Wrapping Up

Automated webinars are a versatile marketing tool that can streamline your digital efforts. Make sure to run multiple webinars and drip campaigns at all times to maximize your reach. Automated webinars through EasyWebinar offer increased value to your clients while growing your efficiency and success.

See you next time!

 Many business owners’ pitfall is they try to do too much and control every aspect of their business.

 Understandably, many business owners see their business as their “baby,” but this can make it hard to relinquish business tasks. The reality is that delegating and outsourcing parts of your business can go a long way in helping business owners to dedicate their time more efficiently. 

Here are some essential tips to keep in mind as a business owner that can help reshape how you use your time to help your business. 

1. Letting Go of (Some) Control 

A business is made of many moving parts, from sales calls and social media to marketing your brand and keeping track of finances. All of these moving parts require a dedicated amount of time and effort, and as a business grows, a single business owner cannot effectively manage all of these parts themselves. 

Outsourcing some aspects of your business can be a great way to let go of some control as a business owner. By delegating some tasks to others, you provide yourself with more time to focus on more essential business tasks. Consider the following example: Let’s imagine that you value your time at $250 an hour. It could be more than this; it could be less, but for now, let’s value your time at $250 an hour. Business A has four tasks that its business owner manages. These tasks are $1/hour, $10/hour, $20/hour, and $100/hour. Because you value your time at $250/hour, you want to start delegating tasks that are the least valuable to you in your business. These may often be tasks like paperwork, data entry, scheduling, collecting tax documents, etc. Many of these tasks, such as scheduling, can be outsourced with a 3 rd party software like Calendly. Calendly is a software that allows you to let customers book appointments/meetings/etc., automatically on your website. Using a 3rd party software, you don’t have to waste time spending emails back and forth to schedule an appointment or meeting with a customer or client. 

2. Virtual Work 

You can hire a virtual assistant from anywhere in the world at a relatively low cost in today’s day and age. This is due to the cost of living arbitrage around the world. Allowing a virtual assistant to handle business tasks means you can have someone working on a full-time schedule for significantly less than doing it yourself or paying someone in-house. Companies like Fiverr and Upwork have a wide selection of freelance and virtual assistants readily available to help with any business tasks you may have. Virtual work can be a great way to delegate social media creation to qualified and experienced people. And remember, delegating doesn’t mean you’re losing control entirely. You can still communicate and discuss your plans for social media messages, graphics, etc., with your virtual assistants to ensure that they execute your tasks to your liking.

 3. Start Small 

A good rule of thumb is to start small when outsourcing tasks. As a business owner, it may take some time to get used to relinquishing your business tasks, but it will be well worth it in the end. You can start by outsourcing social media or blog with sites like iWriter, where you can have a 200-2000 word article written for around $40 while still maintaining quality. It’s a better use of your time hiring someone that’s an excellent writer to write a blog post for you than to be doing it yourself. 

As a business owner, the only way you scale and grow your businesses is by doing what you do best. You’ll never get to the point where you’re 100% just dedicated to the only things you want to do – that’s not realistic. But by embracing outsourcing and virtual work, you can get to where you’re spending 80-90% of your time doing exactly what you want to be doing. 

This can be a compelling concept for you as an individual and business owner, and it can help you stay healthy and keep your sanity and family life intact. If you’re focusing on what you’re good at and what helps you build the business in the first place, that will help it grow and help you serve your clients better. 

For more helpful business tips, be sure to follow Pulley FP on social media! 

Growing your business is about getting a pipeline of potential customers. This can be time-consuming and tedious. At PulleyFP – we’re all about helping you free up time and resources by automating your LinkedIn lead generating strategy. This really works well business to business as it is easy to use the search tools to find connections that are in your niche and determine who the decision-makers are. These connections can help drive your business forward.

To connect with prospects it is important to take a personalized approach when sending requests. Your goals is to build relationships. With Octopus CRM you can automate the process, but keep the connection personal. With Octopus CRM, an automated software that is compatible with LinkedIn Sales Navigator, you can reach more qualified prospects in less time. This reasonably priced software gives you the tools to leverage automation to increase leads through LinkedIn.

Octopus CRM Plans

Starter $6.99 per month gives you:

• Customer Relationship Management with Stats
• Personalized Auto Invites
• Ability to Connect with Premium LinkedIn Users Only

Pro $9.99 per month offers:

• Everything that is included in the Starter Plan, plus:
• Automated Bulk Messages
• The Ability to Auto View Profiles and Auto Endorse Skills

Advanced $14.99 per month includes:

• Everything that is included in the Starter and Pro Plans, plus:
• The Ability to export/import data and Build Sales Funnels

Unlimited $24.99 per month provides:

• Everything that is included with the Starter, Pro and Advanced Plans, plus:
• Integration with Zapier and Hubspot
• Activity Control
• A Personal Account Manager

All of these plans offer a 7-day no-obligation trial and the ability to cancel at any time with
no credit card required. These plans are billed monthly or annually.

Which should you choose? Choose the plan that works for what you want to accomplish. Your best
bet is the advanced level as you are able to build an impressive amount of funnels for a great price.

Putting Octopus CRM to Work with Linked In Sales Navigator

LinkedIn Sales Navigator is a great tool for prospecting and can be linked with Octopus CRM to pull lists of prospects that you want to connect with and build relationships with. LinkedIn Sales Navigator is available for around $70 per month in addition to the $140 license. While this may seem expensive, this is about getting results and when combined with Octopus CRM this tool is essential.

Sales Navigator allows you to search for prospects in a certain niche and then fine-tune a list that you will use to expand your network. While searching through possible connects you are able to search by their location and degree of connection. Those 1st degree people are who you are already connected with.

For the purpose of this post, growing your prospects through automation, we will focus on those 2nd and 2rd degree connections. Third degree connections are people with whom you have no connects and as such they are less likely to connect with you. The 2nd degree connections is where you should aim your focus. These people are not currently connected with you but they are connected through mutual connections. These people are more likely to accept an invitation to connect.

You can then filter your search results by searching by company, industry, seniority level, and their function, length of service with a company, the company’s headcount and their title. This versatile tool helps you find prospects that meet specific requirements that you outline.

Connecting LinkedIn Sales Navigator with Octopus CRM and Getting Started

Once you have purchased and installed Octopus CRM, you will simply find the widget on the tool bar that gives you access to the program. You will then take your filtered list in Sales Navigator and click the Octopus CRM icon to create a campaign. You will type in how many profiles you want to send, the program allows up to 1,000. Once you click “send to CRM”, click CRM just below it and you will be taken to Octopus. You will then see this list in Octopus CRM.

Once you are in Octopus CRM all of the list will import into the connect tab on the let. Under “personalize” there is a text box that allows you to personalize you request message using the personalization tools just above the box. You can personalize the message by starting the message with a greeting using the prospects last or first name, company name or position. You will pull in the information from the list. When writing your message, keep it simple and open ended. This is not where you send a lengthy and complex message. This is just an introduction and invitation to connect.

On the right side of the screen you will find the names on the list. It is always best to review those names and filter out any that are not legitimate names. Often people use emoji’s and this will absolutely appear to be an automated message if the prospect is addressed that way. We want to use automation to make this process easier, but we cannot forget to make these messages personal.

With the message complete, you can complete the “How Many Users to Connect” box. While you can choose up to 100, it is wise to stick with 50 per day. Those 50 should then be divided into 25 that can be sent at two different times of the day: once in the morning and once in the afternoon. Hit launch and you have launched your campaign, LinkedIn will automatically start sending out those connection requests. You will be well on your way to making connections, building relationships, and growing your business.

Don’t Forget Follow-Up

By clicking “assign” you can choose what happens after these messages are sent. This is where you start building that all-important funnel. Set up a follow up message for your new connects. It can be a simple greeting or “Thank you for connecting with me.” You can set these messages up under the “messaging” tab found on the left bar. When you have crafted your letter, you can assign the letter to a particular campaign. Again you will type in the number of people you wish to send the message to. Don’t forget the 50 per day, 25 at a time rule we covered. Click launch and you will have followed up with your new connects.

Helpful Tips:

Use Loom video sharing software to record a vireo of you, your screen or both. Record a personalized introduction that gives your connects a chance to get to know who you are and get a feel for your personality. In the video tell them a little about who you are and how you help people.
You can export those contacts to a CSV, allowing you to extract their email addresses and send a cold email introduction, but do this sparingly.

That’s all there is to automating with linked in. Get started getting your message in front of the most people possible with Octopus CRM.

When it comes to automating LinkedIn, it can be hard to not feel robotic and stiff. How can you connect to another person when you don’t have time to handwrite each message?

And as a smart business owner trying to find leverage, you don’t want to stumble over cold lead generation and prospecting that is low converting. You want to be better than the rest and have conversion rates that will make your momma proud (while minimizing the workload needed – of course). So, How do you stand out when your email and social media outreach looks the same as every other marketer out there?

There’s a way to put your best foot forward and have the best of both worlds. Automation and outreach can equal engagement if you know how to do the math.

Allow us to present…

The Introduction Video

The eyes are the windows to the soul, so why send a brick wall? Instead of trying to sell yourself through a wall of text, why not show them who you are with a more personal touch.

By using an Introduction Video, you can connect with whomever is on the other side of the screen. You can cut through the online noise just by recording a simple hello.

Don’t worry, this doesn’t mean you have to make a new video for every email you send. A fairly generic video will do just as well, although you might want to consider have a few more specific ones in your back pocket. If you’re trying to reach a specific sector or clientele, it might be in your best interest to have a separate video dedicated just for them. It’ll be more effective, and you’ll make that bigger impact you’ve been looking for.

Now this doesn’t mean you should run off and hire a Hollywood film crew. No one has the budget for that anyway. If you have a laptop with a camera, you’re already 90% done.

The other 10% is actually recording the video and putting it up. This can be intimidating for many business owners. But there’s an incredibly simple way to get exactly what you need without a ton of technological know-how.

Using Loom

My go-to recording choice is Loom, a Google Chrome app that you can use straight from your browser. There’s no messy storage involved, since it uses Cloud technology. There are many competitors out there just like it, but it’s been my preferred choice for all of my Introduction Videos.

It also gives you a range of options beyond just taping. You can make a video by sharing just your screen, just your camera, or your screen and your camera at the same time. For a personal Introduction Video, I use camera only and make it big so you can see me starting from my shoulders to the top of my head. When you’re ready to film, make sure your computer is in a well lit room with your chair directly in front of it. Try and make whatever we can see behind you neat and uncluttered so we can focus on you. Maybe if there’s a bookshelf behind you, you can display your favorite book. Hang your diploma. Whatever best represents who you are or your business!

When you’re all settled, open Google Chrome and click on Loom. Double check that you’re fully in frame, and start recording. In my video, I basically just introduced myself, talked about what type of clients I work with, and gave a breakdown of my business. It’s the same kind of thing you’d write in your LinkedIn message, just more personable.

Afterwards, your video is stored in the Cloud, ready to share for the next step.

Spreading the Word

To the side of the video you just made, you’ll see the option to send your video with a link! If you already guessed that you’re going to copy and paste that link, you’re ahead of the game.

Don’t be nervous that this is just a random link. Loom is great simply because once you paste the link into a LinkedIn message, it’ll show essentially a snapshot of the video. It’ll show up that way no matter where you put it, whether that’s messages or an email. You’re already standing out from the big wordy cold emails others are sending.

When someone clicks that video, it’ll take them to the Loom page and they can start watching the video. You’d be amazed at how many people actually do click and watch. I get a lot of responses on LinkedIn saying “Hey, this is a really cool touch.”

That’s the kind of thing you want to hear from your cold emails! Now, it’s time to take that video to the next level.

Going Fully Automated

We can send out the individual link, wasting hours better spent on the business. It’ll do the job, but it won’t be the most efficient process. Instead, let’s take it one step further: automation.

You may remember a video I posted before on how to use Octopus to automate your LinkedIn (How to Automate LinkedIn Lead Generation with Octopus CRM). I highly recommend you check out that video so you can get the full idea of what it does, but I’ll still touch on it here.

Octopus is a website that allows you to automatically connect with people on LinkedIn and send the automated messages I’ve been talking about. This is where our two programs collide. I can link the video in the automated message so that when a few different people connect with me, I’m able to select all of them and send the video. Each person will receive it individually.

Octopus really makes it easy to send a cool personal touch in an automated way. Sign Up for Octopus CRM HERE

In Summary

All you need to do is record the video once. You copy that link and automate it, making it easy to send your introduction to hundreds of people quickly and easily. Although there are many competitors, I recommend Loom and Octopus since I’ve always found them the easiest to use for my prospecting needs.

If you’re interested in seeing what exactly this process looks like, my video, How to Personalize Cold Email or LinkedIn Messages Using Loom Videos, is up on my Youtube page (PulleyFP). Subscribe to us there for more valuable content. Are you ready to get your time back?