Time is money for business owners, especially when you’re faced with creating content. Strategies like creating evergreen content help you be as efficient as possible. Evergreen content never goes out of date so you can use it again and again. These foundational pieces of your marketing plan are a great way to leverage your time and resources.
Before COVID, you needed to get in front of clients to start a business relationship. Whether you sent out mailers, offered in-person seminars, or attended networking conferences, you could show your expertise and reinforce your relationships through presentations. We’re now seeing business trends shift as a result of the pandemic. Many brands are transitioning away from in-person seminars over to the online webinar format. Online presentations are a great way to reach leads. You can make these webinars even more efficient when you automate the presentation, reusing your long-form content to generate new leads without any additional effort.
Let’s explore how you can streamline your marketing through automated webinars using EasyWebinar. This platform allows you to automate your presentations, post them on your website, drive traffic to your webinars, and enroll your leads in long-lasting drip campaigns.
Automating Webinars With EasyWebinar
EasyWebinar is a software package that makes it easy to record, automate, and promote your webinars. At $129 a month, EasyWebinar isn’t the cheapest platform available, but you can easily see a return on your investment when you properly leverage this tool.
With EasyWebinar, you have the option to produce live webinars, automated webinars, and recordings. Live webinars are presented in real-time, similar to hopping on a video conference or going live through social media. An advantage to hosting your presentations through EasyWebinar is that you can easily record your webinar, capture audience participation and chats, and more. After recording a live webinar, it’s simple to reuse that content through automation. You can also repurpose prerecorded content, such as YouTube videos, through EasyWebinar.
Customizing Your Webinars
EasyWebinar gives you control over almost every aspect of the webinar experience. It’s important to maintain creative control over your content to speak with your brand’s authentic voice. Here are some essential elements you can customize on every webinar:
• Start date and time
• Recurring events that play multiple times
• End date
• Attendee registration fields
• Registration deadlines
Once you set these standard fields, you can give your webinars a more personal touch with further customization. Be sure to add presenter information, including your professional headshot, your company bio, and your available contact methods. You should also include descriptions of your videos and a headline.
Even beginners should be able to set up these customized fields. Once you’re more familiar with the platform, you can explore further options like adding additional headlines, images, testimonials, background colors, and more. These changes aren’t a necessary part of webinars, but they can offer your viewers a cohesive experience.
Managing Webinar Registrations
When you have a particular presentation you want to promote, EasyWebinar allows you to create registrations for your attendees. These registration links are valuable because they capture attendee information. You can also use the link to promote your webinars across the Internet.
Consider the following strategies to drive viewers to your webinars:
• Targeted social media ads
• Email campaigns
• Landing pages
• Display or banner ads
• Personal invitations
After a viewer registers for their first webinar, you can encourage them to sign up for your other content as well. EasyWebinar shows visitors the next available presentation to add to their schedule. However, you can also show three or four upcoming options to provide more opportunities. Users can explore presentations happening tomorrow, the next day, the next week, and further out.
Leverage Recurring Webinars
One powerful aspect of automated webinars is that you can run them continually. EasyWebinar allows you to set your presentations to keep recurring, so each video repeats according to a set schedule. Your content will be published for as long as you want it to run, and you don’t need to do any further work.
Automated webinars are an efficient use of your time because you only need to upload the video once. After that, your leads and customers can benefit from your content again and again.
Take a look through your content to create a publishing schedule. Introductory presentations or webinars that cover basic information can run regularly. This way, brand new leads never need to wait long to learn about your brand. Consider offering your introductory content on a daily basis, or simply embed it on your webpage as a permanent part of your site.
You can turn more complex topics into recurring webinar series. Offer tutorials, best practices, and in-depth industry dives on a weekly or monthly basis. When you create a series, you’re highlighting your expertise without needing to invest any further resources. You can also become part of your client’s routine through regular posts. They’ll look forward to learning with your new webinar each week.
Enroll Attendees In Drip Email Campaigns
Attendee registration links aren’t only important because they can drive ad traffic. You can also leverage your registrations to build a robust email list. Use EasyWebinar’s Active Campaign to set up an autoresponder that will automatically add registrants to a list in your email server. When someone signs up for a webinar, it’s the perfect time to add them to a drip campaign.
After people attend your webinar, you should send them a series of targeted emails relevant to their experience. Add value by expanding on the webinar’s topic, suggest your other similar resources, and add them to your newsletter list.
You can easily create campaigns within the autoresponder to guide attendees through a journey with your brand. Once you set up this automated campaign, you’ll be conditioning people to want to work with you without expending any further resources. This is a powerful way to build relationships and increase your conversions.
Wrapping Up
Automated webinars are a versatile marketing tool that can streamline your digital efforts. Make sure to run multiple webinars and drip campaigns at all times to maximize your reach. Automated webinars through EasyWebinar offer increased value to your clients while growing your efficiency and success.
See you next time!
